A fun family-friendly festival
Background
We were approached by the BBC who wanted us to create full site décor for their BBC Summer Social event. The event is a family-friendly outdoor festival aimed at children, filled with fun entertainment and activities for kids.
Playful and
interactive
The brief
We were briefed by the BBC. Following the strict brand guidelines from the BBC Summer Social, we were tasked to create full site décor, branding and signage for the event.
BBC Summer Social is aimed at a younger audience and billed as a fantastic day out for the whole family, with music, special guests, outdoor activities and more. It would be broadcast live on both the CBBC channel and CBeebies channel across the weekend.
The younger target audience of the event gave us the freedom to take a playful and interactive approach to our installations.
The challenge
Our main challenge was the sheer number of items that we had to build in order to fill the festival site to the volume that the BBC required. This was a huge project with a lot of work needed to complete.
We had to design and build five archways, lots of bespoke signage, eye-catching main stage décor, bunting, flags, and giant interactive photo opportunities, all to the high standards of the BBC.
The Bazaar
creative twist
Our impact
With a view of exactly how much work needed to go into bringing the BBC Summer Social to life, we made sure to start the build early. This gave us plenty of time to produce everything that was needed to make the event a success, and ensure the items were finished to the standards required by the BBC.
We knew our designs needed to be interactive and engaging. We came up with vibrant designs that children visiting the festival could interact with. This included giant, colourful BBC lettering that families could post on and around, as well as a large, interactive 3D drawing wall.
We ensured we stuck to the brand guidelines throughout the project, and made sure to add the Bazaar creative twist to take it to the next level.
Brought to life
Results
We successfully delivered colourful and fun site décor for the BBC Summer Social that the client was delighted with. Our attention to detail and creativity lent itself perfectly to this project, and we were able to offer a fresh and playful new approach to the BBC Summer Social.
Creative design
We used Bazaar Studio on the BBC Summer Social and Radio 1 presents the Lewis Capaldi Symphony and they delivered exactly what we envisioned and more. Their attention to detail and creativeness from the design phase right through to the on site install was amazing and we couldn’t have wished for a better outcome. Thanks again Bazaar team!
Aaron Fishwick
Event Producer, The BBC
