Amplifying brand visibility

Background

Johnnie Walker aimed to enhance their presence at prominent festivals by creating a unique activation that would engage festival-goers, promote their products, and amplify their brand visibility. Our team was tasked with bringing this vision to life through a custom-built pop-up experience.

An immersive
experience

The brief

The goal was to design and construct a standout festival pop-up bar for Johnnie Walker that would draw crowds, engage visitors through interactive elements, and reflect the brands prestigious image while promoting their new flavors.

We constructed a bespoke pop-up bar based on designs by Verve Live Agency for Johnnie Walker at three major festivals. The activation combined immersive, sophisticated design with interactive elements to engage festival-goers and promote the brand’s rich heritage and new flavors.

The challenge

Creating a visually striking and engaging pop-up bar that would attract attention in the busy and competitive environment of major festivals. The design needed to balance aesthetics, functionality, and brand messaging while offering a memorable experience for guests.

Attracting attention

A custom-built
pop-up experience

Our impact

We designed and built an eye-catching pop-up bar that incorporated a large LED screen wall behind the bar to showcase captivating content, which drew in and entertained crowds. The space also featured an inviting shaded seating area on the balcony, offering festival-goers a comfortable spot to relax and enjoy their drinks.

To enhance the visual appeal, we added large-scale LED bottles and a grand archway, creating an impressive entrance that further captured attention and highlighted the brand’s presence at the festivals.

Brought to life

Results

The combination of innovative design, interactive features, and engaging content made the Johnnie Walker pop-up bar a standout attraction at the festivals. The activation successfully boosted brand visibility and customer engagement, aligning perfectly with the client’s goals.

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