High impact activation
Background
For the highly anticipated launch of the Mercedes F1 car, we partnered with We Are Kaleida to bring Meta’s vision to life, delivering a high-impact activation in central London.
World class
production
The brief
As the production lead, we managed every aspect of the design, fabrication, and installation of the cuboid structures in King’s Cross and Covent Garden. Our team worked with precision to ensure the structures were engineered to perfectly showcase Kaleida’s cutting-edge anamorphic content.
The challenge
Engineering and installing large cuboid structures in King’s Cross and Covent Garden required exacting technical planning. The structures had to safely support complex visual content while creating a visually striking and immersive audience experience.
Our team worked with precision to ensure the structures were engineered to perfectly showcase Kaleida’s cutting-edge anamorphic content.
Brought to life
Results
On launch night, both structures came to life in perfect sync with the official F1 car reveal countdown, unveiling a 3D illusion that captivated audiences and elevated the moment into an unforgettable brand experience.
This project was a true testament to collaboration, technical expertise, and innovation where our world class production met visionary content to deliver a bold, immersive statement for one of the most exciting moments in motorsport marketing.
